Since December 2020, Activision Blizzard's market value has continued to grow. Two factors influenced the success of one of the gaming industry's biggest giants: the pandemic and the growth of the microtransaction market.
There is nothing surprising about this – many of those in forced isolation play games. This phenomenon allowed Activision Blizzard to rise to the top of stock market charts.
More than half of the company's profit comes from microtransactions, which dominated the gaming market in 2020. Activision Blizzard game users paid $1.2 billion in the last fiscal quarter. Most of the microtransaction revenue comes from Call of Duty: Warzone, released last year.