Sony is surprised by PS5 demand. The company is increasing console production
Translated with AI from the Russian original.
The head of the PlayStation brand, Jim Ryan, commented on the difficult situation regarding PS5 availability. He says the corporation regrets the current situation.
“Demand was greater than we anticipated. That, along with the complexity of the supply chain issues, resulted in lower supply than initially anticipated.”
By the end of 2020, Sony had delivered 4.5 million PlayStation 5 units to the market, but the company is facing processor availability issues. Due to the pandemic, factories cannot keep up with the production of components for console, car, and smartphone makers.
The executive noted that PS5 production is constantly growing, and Sony believes the consoles will soon be readily available in stores.
Ryan confirmed that one in four PlayStation 5 buyers previously did not own a PlayStation 4. This is an important factor for the Japanese corporation.
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