Bandai Namco wants to create virtual spaces where it can communicate and interact with fans. The company announced its plans for the period from April 2022 to March 2025. The focus is on the “IP Axis Strategy”, i.e., a strategy centered around IP (intellectual property).
It is divided into 3 components: connecting with fans through IP, enhancing IP value, and distributing projects worldwide to boost sales outside Japan.
Part of this strategy is the creation of an “IP Metaverse”, with $130 million to be spent on its implementation.
It is not entirely clear how this will be implemented. Mention is made of creating a data foundation / universe and developing content for it.
VGC notes that implementing the metaverse concept “is one of Bandai Namco's main strategies over the next three years”.