Overwatch demonstrates record viewership on Twitch, but interest in the game itself is questionable
Translated with AI from the Russian original.
Blizzard is using a popular tactic of rewarding Twitch viewers to promote Overwatch. Against this backdrop, Overwatch is showing its best numbers on Twitch in the project’s history
Blizzard has launched beta testing for Overwatch 2, giving participants a chance to see what the developers have put together. Meanwhile, the PR machine was set in motion quite successfully.
Blizzard chose Twitch as the platform to promote the Overwatch franchise and its new product. Watching selected streamers yielded a reward — a guaranteed invitation to the Overwatch 2 beta test.
The promotion ran for a limited time, and it was during this campaign that a record high was logged with 1.5 million viewers on Twitch.
During such promotions, watching streams from multiple accounts is a common practice. Because of this, genuine interest in Overwatch might be slightly lower, as these campaigns also attract entrepreneurs looking to sell rewards.
Nevertheless, this PR move secured 8th place for Overwatch in terms of Twitch popularity, putting the game right between CoD: Warzone and Rust.
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