Some developers run broadcasts on Steam store pages. This was also the case with The Lord of the Rings Gollum, featuring content creator Nerd of the Rings.
Following scathing reviews, The Lord of the Rings Gollum has drawn increased attention, and many Steam users decided to take a closer look and stumbled upon the broadcast.
Given the low quality of The Lord of the Rings Gollum (there are devastating reviews), viewers were greatly impressed by just how stone-faced the person intently playing the new release remained. The game stutters, glitches occur, button presses do not always register (judging by the sound), yet the streamer stays quite unflappable during such moments.
Nerd of the Rings has a channel on YouTube.