The Sims 4 received an aggressive pulsating ad button to purchase paid DLC
Translated with AI from the Russian original.
The Sims 4 is not just a free-to-play base game, but also a huge number of paid add-ons. EA continues to push them
For many years, The Sims 4 was a premium game, but later transitioned to a free-to-play distribution model. As before, monetization comes from selling numerous paid add-ons for this life simulator.
On February 27, an update was released for The Sims 4, introducing aggressive advertising into the game. Among the familiar icons in the menu, a pulsating shopping cart button appeared promoting paid add-ons. Now it is more convenient for players to check out various content offers from Maxis right inside the game.
Expectedly, The Sims 4 community did not welcome this decision by the developers (and publisher Electronic Arts) to clutter the UI with ads. Quite the opposite: discontent arose over such an aggressive approach to marketing.
Some users might have been willing to accept the presence of such in-game advertising, but this button literally pulsates constantly, causing additional irritation among The Sims 4 fans.
This “button of discord” in The Sims 4 looks as follows. You can calm the button down temporarily — just hover the cursor over it.
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