It is difficult for indie developers to attract attention without big advertising budgets. Various bloggers and Steam curators prey on them — promising to promote the game in exchange for free activation keys.
Later, such Steam keys are not sent to reviewers, but to the nearest marketplace, sales on which bring the game creator zero royalties.
Obviously, many are unhappy with this. Nevertheless, such a vicious practice persists to this day, and the hunt for indie developers continues.
However, some are fighting back against the freeloaders; for example, the Japanese developer of Machina of the Planet Tree Mugen Ouroukaku from Denneko Yuugi made headlines. Users took notice of his attitude towards those asking for a free Steam key in exchange for publicity.
In the “frequently asked questions” section under “Give me a Steam key,” the response to “beggars” uses the vivid wording ゴミカス (or gomikasu), which can be understood as “garbage,” or “piece of ******” — the developer suggests buying the game themselves.
Machina of the Planet Tree Mugen Ouroukaku features breast physics: https://youtu.be/7BIy7cw0DNM