Will GTA 6 cost more than $70? Head of Take-Two refused to give a direct answer on the game's price

The topic of the potential price of GTA 6 arose again during the financial results announcement by Take-Two CEO Strauss Zelnick. Last year, rumors circulated that the new Grand Theft Auto would cost significantly more than $70.

Zelnick regularly reiterates that his company strives to deliver maximum quality and provide the most reliable products, which is why he repeats like a mantra that “games are too cheap.” And he did not give a direct answer to the question of how much the long-awaited game will cost, but emphasized that when setting prices, the publisher always looks at “value,” and in the case of Take-Two games, this “value” far exceeds the cost to the consumer. 

“Look, we constantly release more content and really try to provide great value at any given time. We aim to deliver more value than what we charge. And that is our principle. Every time we set a price, we want to make sure it is good news for the consumer: that the gaming experience vastly overdelivers relative to the cost. That is our goal.”

GTA 6 might cost more than $70, but all details will be known closer to release.

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Cover author: Rockstar. Cover source: YouTube