Xbox Game Pass has a new king. Microsoft announced the biggest launch in history

Xbox Game Studios head Matt Booty spoke on the Strictly Business podcast about Xbox's current approach to exclusive games and named the subscription's new record holder.

Diablo 4 is the biggest first-party launch on Xbox Game Pass in the history of the service. After Xbox acquired Activision Blizzard, many gamers were waiting for the corporation's products to arrive in the service's library. In late March, subscribers finally got the chance to dive into the latest installment of the Diablo series.

The main takeaway here is the numbers. Over the first 10 days following the Blizzard game's addition to the subscription, users logged 10 million hours.

Diablo 4 was released in June 2023, and ever since, Blizzard developers have been expanding and refining the game by adding new content. 

***

Cover image author: Blizzard. Cover image source: Xbox Era