Serkan Toto, Michael Wagner, and Daniel Ahmad stated that Sony’s new console will essentially be useless as it will become a niche product, whereas a price cut on the base console is far more important.
In an interview, three prominent video game analysts from Kantan Games, Newzoo, and Niko Partners acknowledged that the PlayStation 5 Pro is a console aimed exclusively at enthusiasts. Therefore, it will not be able to alter the current market balance, as Sony will not offer a competitively priced device to appeal to a broad audience.
In this regard, according to analyst Daniel Ahmad, Sony can take only one step to make the second half of the PlayStation 5 lifecycle more successful: a substantial discount on the base console.
“The lack of price cuts for the PS5 is due to manufacturing and shipping costs, which are not falling as they did in previous generations—I am referring, for instance, to chips and SSDs. In addition, all console manufacturers are striving to maintain high profit margins and keep their hardware profitable, even amid a general rise in development and production costs.
I would add that the Xbox Series S and PS5 Digital Edition were sold below production cost, leading to significant losses that contributed to price increases for disc models.”
In conclusion, Ahmad, Toto, and Wagner stated that Sony should accompany the launch of the PS5 Pro with a price reduction for existing PS5 models, thereby expanding the console’s user base.
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