A charity donation item unveiled for WoW. The new pack is inspired by the film “The Remarkable Life of Ibelin”

While tensions have been running high around the World of Warcraft in-game shop recently, Blizzard is also offering some positive initiatives.

The World of Warcraft community is in an uproar over a $90 mount. Amid this backdrop, another Blizzard initiative was somewhat overlooked.

A charity donation item has been unveiled for World of Warcraft — “The Reven Pack” is now on sale for $20. As the developers explained, 100% of the proceeds from the purchase of each pack will be donated to CureDuchenne (excluding funds related to chargebacks, refunds, and value-added taxes and other similar taxes paid).

The store description notes that “The Reven Pack” was inspired by the story of a player with a severe condition:

“[the pack is] inspired by the story featured in the documentary ‘The Remarkable Life of Ibelin’. The film tells the story of Mats Steen (Ibelin) — a Norwegian WoW player who suffered from Duchenne muscular dystrophy. All* proceeds from the sales of ‘The Reven Pack’ will go to the non-profit organization CureDuchenne, a global leader in research, patient care, and improving and extending the lives of individuals with this progressive muscle-wasting disease.”

“Reven” means “the fox” in Norwegian

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Cover author: Blizzard. Image source: eu.shop.battle.net