The main changes concern price clarity and the protection of minors. Developers are now required to clearly state the real cost of currency bundles, eliminating hidden fees. In-game purchases must be understandable even to children, and users will be granted the right to cancel erroneous transactions.
Aggressive advertising aimed at minors and promotions via influencers without disclosure of commercial partnerships will also be prohibited. These measures come in response to recent investigations, particularly against Star Stable Online, where manipulative practices nudging children to make purchases were uncovered.
The European Commission stated that it will continue to monitor the market and is ready to impose additional restrictions if developers do not adjust their policies. This could deal a serious blow to games with aggressive monetization.
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Cover author: Elcooperante. Cover source: Elcooperante