Internal documents reveal details of Ubisoft and Tencent deal — media

The publication Insider Gaming has gained access to Ubisoft’s internal correspondence revealing details of the creation of a new subsidiary studio. Tencent will invest €1.16 billion, acquiring a 25% stake. The new structure will include the teams working on Assassin’s Creed, Rainbow Six, and Far Cry.

The subsidiary, valued at €4 billion, will unite Ubisoft studios from Canada (Montreal, Quebec City, Sherbrooke, and Saguenay), Spain (Barcelona), and Bulgaria (Sofia). In this way, the company expects to strengthen its key franchises and expand their influence in the global market. In the leaked emails, Ubisoft leadership emphasizes that the decision is based on the recent commercial success of the series.

Ubisoft CEO Yves Guillemot described the deal as “historic” in an email to employees and stressed that it is the result of extensive strategic analysis. According to him, the partnership with Tencent will allow Ubisoft to “control its own future” and will provide funding for game development without the previous financial risks.

Guillemot noted that the creation of the new structure is a “recognition of the talent and efforts” of the teams working on Assassin’s Creed, Far Cry, and Rainbow Six. He confirmed that the deal will help the company increase profitability by focusing on its most successful franchises.

Not everyone within Ubisoft received the news positively. Concerns have emerged that the new structure, focused solely on three series, could negatively affect the company’s other projects and teams.

To dispel doubts, Marie-Sophie de Waubert, Managing Director of Studios and Portfolio, sent an additional email to employees. In it, she acknowledged that the changes raise questions, but assured that leadership would maintain “transparent and regular” communication. She also emphasized that Ubisoft’s other projects will not be left behind, and Tencent’s investment will help improve development processes across the entire company.

Today (March 28, 2025), Ubisoft will host a broadcast where Guillemot and other top executives will discuss the implications of the reorganization.

The decision to establish the new structure comes amid sweeping changes across the gaming industry. For Ubisoft, which has faced game cancellations and delays, the deal with Tencent is a chance to solidify its foothold in the market.

In recent years, Tencent has been increasing its stake in Ubisoft. The new partnership could mean even greater influence by the Chinese giant over the publisher. In the future, this could lead to more active promotion of Ubisoft franchises in the Asian market.

The finalization of the deal is expected in 2025. It remains an open question how this will affect Ubisoft’s creative strategy and  future projects. But from the leaked emails, it is clear: company leadership sees this as a new chapter in its history.

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Cover art author: Ubisoft. Cover art source: Insider Gaming