Why Ghost of Yotei will succeed in Japan, unlike Assassin's Creed Shadows. Shuhei Yoshida's opinion

Ghost of Yotei is the sequel to Ghost of Tsushima by Sucker Punch Productions, which became a cultural phenomenon in Japan. In 2020, the game not only popularized Japanese culture, but also drew attention to games based on Japanese themes.

That is precisely why many hope that Ghost of Yotei will meet the expectations that Assassin's Creed Shadows failed to achieve.

Following the release of Ghost of Tsushima, many games tried to win over Japanese players. However, Assassin's Creed Shadows failed to resonate with local fans.

Shuhei Yoshida, former head of Sony Interactive Entertainment, shared in an interview with PlayStation Inside that truly understanding the country's culture is essential for a game to succeed in Japan. Ghost of Tsushima became an example of a successful approach: the developers worked closely with Japanese colleagues, visited Tsushima Island, and immersed themselves in its history. This helped create a unique atmosphere that appealed not only to Western players, but to Japanese ones as well.

According to Yoshida, Ghost of Yotei has every chance to become the next hit. He noted that the game only improved with each stage of development. It already holds leading positions on the PlayStation Store across multiple countries, confirming its success.

***

Cover image credit: Sucker Punch. Cover image source: Playstation