Gamers announce boycott of Borderlands 4 over Randy Pitchford’s remarks on pricing policy

The number of PR issues surrounding Borderlands 4 continues to grow as the release date approaches.

Borderlands 4 is scheduled to release in September. The price has not yet been announced, prompting heated online discussions, with figures like “$80” for the base game coming up at times.

Recently, Gearbox head Randy Pitchford spoke out on social media—he believes that “real fans” will find a way to buy Borderlands 4 even at $80.

This perspective rubbed some gamers the wrong way, and they are now refusing to buy Borderlands 4 and criticizing the executive:

MischiefsYT: “It’s incredible how Borderlands 4 went from a ‘must buy’ to something I’m not even interested in, solely thanks to Randy Pitchford. This guy is literally walking PR kryptonite in human form.”

MightyKeef: “Implying that people aren’t real fans if they don’t drop $80 on a game sounds like Reddit user logic. Come on, man...”

dammit2h3ll: “Gearbox: ‘Borderlands 4 is going to be amazing!’

Also Gearbox: ‘WHY is Randy at the keyboard?!?’

Telling people that if you’re real fans you’ll pay whatever the game costs in the current climate is rude, and you’re driving away people who were excited about the game.”

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Cover author: Gearbox, 2K. Image source: store.steampowered.com