First chink in the armor. NVIDIA RTX 5090 drops in price in Germany

An unexpected turn of events has occurred in the European graphics card market. For the first time since its release, NVIDIA's flagship GeForce RTX 5090 was sold below its MSRP. This happened at the German retailer Mindfactory, where the MSI Ventus 3X OC model briefly cost €1,999 ($2,320), despite its official MSRP being €2,229 ($2,590).

The price drop proved short-lived, and the card is now back up to €2,698 ($3,130). However, on Alza.de it is still available for €10 below MSRP — a rarity for top-tier models. According to Geizhals, RTX 5090 prices are gradually creeping downward — most variants currently cost between €2,200 and €2,500 ($2,550-2,900). Previously, prices were higher and availability was limited. Now the market is beginning to balance out.

If the trend continues, price drops might follow in other countries as well.

Besides the RTX 5090, other graphics cards in the lineup — RTX 5080, 5070 Ti, and 5070 — are also getting cheaper. Although they are still priced above the recommended retail level, the difference is no longer as significant as before. AMD is also seeing a decline: the Radeon RX 9070 XT has almost reached MSRP (€689 or $800), while the Acer Nitro RX 9070 OC variant has dropped to €600 ($695), which is €29 below the official price.

Those looking to buy a new graphics card should wait a couple more weeks. Experts are confident that the market has not had its final say yet.

***

Cover photo author: NVIDIA. Cover photo source: Wccftech