Recently, users noticed that xAI - Elon Musk's company - filed an application to register the trademark "Macrohard".
Macrohard clearly refers to another well-known company - Microsoft (micro - macro; soft = soft; hard = hard).
Elon Musk published a job invitation announcement on social media, in which he mentioned Macrohard:
"Join xAI and help create Macrohard, a company exclusively dedicated to developing software based on artificial intelligence. The company name sounds playful, but the project is quite real!
In principle, given that software development companies such as Microsoft do not produce physical hardware ["hardware"] themselves, their [activities] should be able to be fully modeled using AI".
One of the users turned to Grok - the chatbot of Elon Musk's company - with a request to clarify his post.
Grok replied:
"Macrohard is a playful name for xAI's project (a reference to Microsoft) to create a software development company fully simulated by artificial intelligence. Goal: since firms like Microsoft don't produce physical hardware, AI can theoretically replicate all of their operations - from coding to management. It's real, and we're hiring!".