Analysts from Circana regularly publish the "top sales" of games in the USA. Players noticed that Ubisoft projects disappeared from the list.
When one of the readers asked: "Did Ubisoft stop providing data?", analyst Mat Piscatella answered: "Yes."
Participants in the discussion suggest that due to the results of the latest games — Star Wars Outlaws and Assassin's Creed Shadows — Ubisoft decided to take control of the "sales narrative" of its games. Now, if desired, the company can report if sales are going well, and in case of failure, simply remain silent and this will not be reflected in the Circana rating.