Someone got access to the game too early.
Silent Hill f has become a typical modern release with two launch dates — September 25th is when regular players will connect, and owners of the premium edition will get access a couple of days earlier.
As it turned out, it's not just journalists and bloggers who have early access. Someone managed to get the discs before the official launch date: photos of physical copies of Silent Hill f started appearing online.
Spoilers for the game have started appearing in some communities.