Sony continues to actively promote PlayStation 5 and is launching a new advertising campaign targeting young players.
This time, the company has focused on social networks and collaboration with one of the most popular Japanese influencers — Mumeixxx.
Mumeixxx has about a million subscribers on YouTube and five million viewers on TikTok. That's where short, dynamic PS5 videos created specifically for a young audience appeared.
The promotional videos feature fast editing, a bright color palette, and recognizable PlayStation symbols — circle, triangle, square, and cross. Each video showcases different upcoming projects designed to interest Japanese players.
Sony explicitly states that the goal of the campaign is to spark interest among the youngest audience, which is increasingly choosing classic consoles less often. The company hopes that collaboration with Mumeixxx will help change this trend.
This strategy clearly shows the importance of social platforms and creative marketing in the gaming industry. But whether PS5 will win the hearts of young gamers in Japan will become clear later.
