In an interview with The Game Business, he emphasized that AA-level projects have become a "lifeline" for an industry in crisis. According to him, the costs of their production are 10 times lower than AAA, and sales can be comparable.
An example is Clair Obscur: Expedition 33, which sold 3.3 million copies in 33 days. This result inspires new studios and shows that even small teams can compete with giants.
Bellamy added that the success of AA is not only due to low cost, but also to a high probability of profit.
"You can invest $400 million, but you can just as easily try to get by with a tenth of the amount and get a comparable result if the project is successful."
According to him, 2025 has become the time for medium and smaller games: along with Clair Obscur, Hollow Knight: Silksong, Peak, and Hades 2 occupy prominent positions. More and more developers, disappointed with the AAA segment, are choosing this path.