On October 1, Microsoft stirred up a storm around Xbox Game Pass by raising the subscription price, but the company didn't stop there. All Xbox console owners will now see full-screen ads for Xbox Game Pass Ultimate when they turn on their consoles.
The subscription has undergone significant changes: players need to pay significantly more for full access to the game library. It seems Microsoft wants to make sure no one misses the information about the updated plans, so it has launched a new form of promotion that has caused strong emotions among users.
Players are criticizing not only the service, but also the company's approach. Negative comments dominate on social networks - the community is outraged by the price increase, and the company is showing advertising.
Now Xbox consoles are showing full-screen Game Pass ads on the launch screen, just a day after announcing a 50% price increase. This aggressive form of marketing theoretically reminds users of the subscription and new plans, but in practice there is a risk of the opposite effect. In an environment where the community is upset about the price increase, intrusive advertising may increase criticism and cause irritation even among loyal players.
