According to analyst Rhys Elliott from Alinea, Borderlands 4's launch was less impressive than its predecessors, but the numbers are still significant, with 3.1 million downloads in September. A strong debut on Steam and stable console sales give the game a chance to stay on the market for a long time, especially when the first major discounts begin.
The Borderlands series is known for quickly going on sale, and according to Elliott, this could be an important factor for the fourth installment as well. Even before the release, many players wrote on forums that they were not willing to pay the full price of $70 and would wait for a reduction. If the developers provide a high-quality endgame and release additional updates, Borderlands 4 will be able to retain the attention of both old fans and attract new players.