In his comments, Asano acknowledged the convenience of generative AI, but emphasized the growing risks to the rights of creators. The Japanese government is considering measures on these issues. The Ministry of Economy, Trade and Industry (METI) has issued "Guidelines for the Use of Generative AI for Content Creation," advising companies to check whether AI is repeating copyrighted material. Some large corporations are creating AI trained only on their own data.
According to Asano, Nintendo is among the companies avoiding generative AI to protect its intellectual property. The company, known for its strict approach to brand protection, is directly lobbying the government on this issue. The details of the actions remain unknown, but they reflect Nintendo's strategy to protect its creative assets.
Asano added that his party will continue to promote the "ethical use of generative AI" and explore the possibility of tightening regulations, including the opinion of content creators. Nintendo's actions are consistent with its reputation as a brand defender, but the effect of lobbying will depend on how the Japanese government can balance innovation in AI and the protection of authors' rights.