The topic of digital ownership has become relevant again. Experts have long noted that when buying digital editions, users do not get ownership, but only permission to use. Now Microsoft itself has openly confirmed this.
Xbox owners noticed a Silent Hill f banner in the console menu with an unusual caption: "When you buy any digital product, you acquire a license."
This is the first time the company has so clearly emphasized such a message in advertising. According to users, this is due to the new California law, which requires digital platforms to clearly indicate that the buyer does not become the owner of the content. If a store uses the word "buy", it must add an explanation.
The Silent Hill f ad has become a clear example of a new approach to the transparency of digital commerce. Even if the phrase seems like a trifle, it can change the perception of digital purchases. It seems that such captions will soon become standard not only for the Xbox Store, but for the entire gaming industry.