The developers decided to experiment.
Recently, Relic Entertainment, known for Warhammer 40,000 Dawn of War, introduced the game Earth vs Mars on Steam.
It was released under the brand "Relic Labs" — which they plan to use for releasing games that differ from the large-scale strategies that the studio usually releases:
[these games] are created by small teams with a shorter development cycle and the goal of experimenting with new strategic opportunities, creating new exciting worlds, and introducing players to them as quickly as possible
Earth vs Mars is a turn-based strategy game in which the Earth army confronts the Martian invasion. The secret weapon is the Splice-O-Tron, which allows you to "combine human \"volunteers\" with earthly creatures, creating powerful hybrid super-soldiers who will fight side by side with regular Earth troops."
The first reviews of Earth vs Mars on Steam are "positive," with a rating of 87%.