Such bundles have appeared before, for example, during the shortage of Ryzen 7 9800X3D processors. Now, this has affected memory, which has risen sharply in price in recent weeks. The reason is simple: manufacturers and suppliers are clearing warehouses before the launch of new platforms and simultaneously taking advantage of high demand for DRAM. Forced RAM + board kits allow for increased margins and faster sales of components that are selling slowly.
The situation has shifted into "panic buying" mode. Users are postponing PC upgrades, and stores and distributors are trying to maintain performance by resorting to increasingly controversial methods.
So far, such kits are mainly found in the Taiwanese market. But if the situation does not change, similar "promotions" may appear from major global brands like ASUS or MSI. Pressure on the memory market remains high, and some companies are passing the problem on to customers. Experts believe that stability will return only in a few months.