The project was created to protect users: every fifth purchase of games or in-game currency in Russia turns out to be fraudulent.
Irina Lebedeva, Vice President for Mass Segment Products, said in an interview with Kommersant:
[We] have created a completely open and secure ecosystem that can be joined by both popular video game publishers and young indie developers.
Currently, there are over 5,000 products on display, including an exclusive pre-order for PIONER from GFA Games. Sellers undergo strict moderation and document verification before their content becomes available to players.
When asked about competition with VK Play, Irina Lebedeva replied:
I wouldn't call it competition. As I said earlier, the video game industry is actively developing, and the needs of the audience can only be met by several players. Our strength lies in the fact that, being a trusted brand for tens of millions of households in the country, we have created a solution that is accessible to absolutely everyone.