Mechanical Pinocchio Conquered the World: Lies of P Became a Global Hit

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10:02

For the Korean studio, this is a huge success: thanks to the adventures of the mechanical Pinocchio, NEOWIZ has transformed from a mobile game developer into a serious player in the market for large PC and console projects. The game won the award for Best DLC at the Game Journalism Awards 2025.

The financial results for 2025 are impressive: the company's revenue increased by 18%, operating profit by 80%, reaching 60 billion Korean won ($41.3 million). At the same time, 90% of Lies of P sales came from Western markets.

The dark and detailed interpretation of the classic fairy tale appealed to players in Europe and America, making NEOWIZ recognizable around the world. It seems that the studio has a successful future ahead, and a full-fledged sequel to the game is already in development.