While it may seem that a game the whole world is waiting for doesn't need advertising, Take-Two CEO Strauss Zelnick thinks otherwise.
In an interview with CNBC, he confirmed that the release of GTA VI on November 19, 2026, is not under threat, and the marketing campaign will start this summer. Zelnick emphasizes the difference between "awareness" of the project and the "energy" that needs to be created around it.
We need to show players that the final product will truly live up to the promises in terms of quality and visuals that will amaze everyone.
He noted that promoting a game of this scale requires a delicate and authentic approach.
This is not selling hamburgers. We are selling a universe that is a form of art.
The idea is for players to feel that the world of GTA VI is real and belongs to them, and is not just a product off the assembly line.
Despite this, PC gamers will have to wait: the PC version will only be released in 2027 or 2028, and at launch, GTA VI will only be available on PlayStation 5 and Xbox Series X|S.
