Vacancies have appeared online for two key positions: Head of Publishing and Lifecycle Marketing for Xbox Game Studios and Senior Product Marketing Manager for the company's internal games. Their description indicates a shift from one-off campaigns to a strategy of retaining players, attracting new ones, and promoting games at all stages of their life on various devices.
The second vacancy is particularly noteworthy. The Senior Product Marketing Manager will be responsible for building a go-to-market strategy for a beloved RPG franchise, responsible for brand positioning from initial announcements to long-term support. Fans are already speculating: Fable, The Outer Worlds, or new Bethesda projects like Fallout and The Elder Scrolls VI.
Sharma's quick personnel decisions signal changes to players and investors. After a lukewarm reception to the "This is Xbox" campaign, the new chapter intends to refresh the brand's image and focus on long-term relationships with fans of key Xbox games.