PlayStation played a key role in the success of Stellar Blade, providing marketing support typically only available for its own division's games, and acted as publisher on PS5 and PC.
According to Korean portal GameMeca, a new Shift Up job posting promises a "new breakthrough in the global market." The company intends to expand its self-publishing capabilities for its projects on consoles and PC.
When Shift Up went public in 2024, CEO Tae-hyun Kim said that the studio would focus on game development, with self-publishing being a possible step in the future. It seems that future has already arrived.
