Epic Games' Vice President of Product Development, Sebastian Miglio, said that expanding beyond games was a deliberate strategy. The series "The Mandalorian", the short film "War Is Over", graphics for TV and YouTube – all created on the same engine, originally developed by Tim Sweeney for the 1998 game.
Epic's model is simple: game developers use the engine for free and pay a 5% commission after a million dollars in revenue, while in other sectors the license costs about $1800 per year. Future plans include generative AI for creating 3D objects and maps for multiplayer games on 300 km² for 100,000 players simultaneously.
A warning was issued by Brice Roy from the ICAN organization. He believes that the dominance of Unreal could lead to a "standardization of aesthetics": games on the engine have a recognizable style that is difficult to confuse with anything else.