61% of participants in one of these surveys believe that the game will cost more than $70. Some go even further: about 29% predict a price of $80, and a small percentage even allow for a level of $90–100.
At the same time, in 2026, the mood began to change slightly. Initially, the belief that Rockstar would raise the bar to $80 dominated, but over time, average forecasts decreased to $70–75. This underscores how uncertain the situation remains around one of the most anticipated releases.
Statements by the head of Take-Two, who hinted that games costing $70–80 should not contain aggressive advertising, are also adding fuel to the fire. For many, this became an indirect indication of the possible price range of GTA 6. Rockstar's decision could set a precedent: if the price is $80? this could pave the way for a new price standard for the entire AAA game industry.