This is an extremely dynamic maneuver: Oasis held less than 9% not long ago, but the fund has been consistently buying up assets. Now, it has become one of the largest shareholders in Kadokawa, the company behind FromSoftware, the creators of Elden Ring.
The greatest concerns are raised by the nature of the investor. Oasis is a so-called activist fund, known for pressuring management to change strategy or increase profits. In the past, the fund has already taken aggressive actions against major Japanese corporations, raising questions about the future direction of Kadokawa.
Against the backdrop of these events, Sony, which has been building a strategic partnership with Kadokawa in the development of franchises, anime, and games since 2024, remains a key player. However, losing the position of the largest shareholder may complicate the decision-making process and cause tension between investors. While no specific reshuffles have been announced yet, the market is closely monitoring the situation, as any shifts in Kadokawa will affect the world's largest brands.