From 2001 to 2016, Bliss shaped the visual code of the gangster saga, as well as Bully and Red Dead Redemption. The artist revealed the behind-the-scenes of his hiring.
Rockstar became interested in Bliss not only because of his talent for portraying cool guys, but primarily because of his own clothing brand Steroid, which he founded in 1998. Representatives of the studio spotted his clothing projects and decided that this was exactly the audacity they needed.
At that time, Rockstar had ambitions that went far beyond creating video games – they wanted to become a lifestyle brand, and Bliss, with his flair for street fashion, fit perfectly into this vision.
Thanks to Bliss, the studio became one of the first companies in the industry to successfully launch its own clothing collections.