Consumers pay for the value you give them, and our job is to charge significantly, significantly, significantly less than that value. The perception of a purchase depends on the combination of the product itself and the price paid for it. Consumers should feel that the product is amazing and the price was fair for what they received.
Zelnick also emphasized that the quality of the experience, not the price tag, remains key. According to him, the company is focused on making players feel that the purchase is justified.
We think about how to create something amazing and how to make the amount people pay for it seem very reasonable.
The head of Take-Two added that the level of expectations for GTA 6 even causes him anxiety. The company, he said, aims to create "the most spectacular show on Earth ever."
He also joked about the release date: "many people will call in sick on November 19."
Finally, Zelnick confirmed that the GTA 6 marketing campaign will begin "soon." He did not name an exact date, but everything points to an imminent start of a large-scale promotion for the game.