Is Marathon Repeating Concord's Fate? Former Square Enix Top Manager Criticizes Sony
01 May 09:54
Bungie's Marathon received high ratings but weak sales - marketing is blamed. Former Square Enix executive director and current head of Genvid Technologies, Jacob Navok, sharply criticized the situation.
I'm being absolutely honest: Marathon is the best shooter I've played in a long time. But no one knows this game exists. No one is talking about it. There's no advertising, no campaign, nothing.
According to him, Bungie is repeating the mistake of Sony's Concord, which failed due to a lack of promotion.
This isn't an indie game. This is Bungie. They should be bombarding every social channel, every streaming platform, every corner of the internet. Instead, there's silence.
Marathon was released in September 2025 on PC, PS5, and Xbox Series X/S. The game received good reviews but was a commercial disappointment. Navok claims the problem is solely with marketing and adds that "Bungie is sleeping."
Источники:
TheGamer
Marathon
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05 Mar 2026 г.
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