The reason cited is the rising cost of VRAM. It is reported that NVIDIA has decided to pass on the increased production costs directly to consumers.
If the information is confirmed, the price of the GeForce RTX 5090 could rise to $4500–5000. For comparison, at its launch in January 2025, the recommended price of the card was $1999.
The problem affects not only gamers but also the AI and professional equipment markets. Demand for top-tier graphics cards remains high, and limited supplies have kept prices significantly above the official manufacturer's suggested retail price for several months.
Amidst new rumors, the RTX 5090 risks solidifying its status as one of the most expensive consumer graphics cards in the history of the PC market.