In recent months, players have become accustomed to rising prices for consoles, subscriptions, and games, where €79.99 is increasingly becoming the standard in Europe.
As users noticed in European Xbox stores, some upcoming games from the company's internal studios now cost €69.99 instead of €79.99.
The list of such projects includes Gears of War: E-Day, Fable, and Forza Horizon 6. This is an important point, as these are key franchises for Xbox Game Studios. This is especially true for Gears of War: E-Day and Fable, which are expected to play a significant role in the future of the Xbox brand.
However, not all games have seen a price reduction. Call of Duty: Modern Warfare 4 is still listed in stores at €79.99, which may indicate a different pricing policy for individual projects.
Microsoft has not made any official statements about a change in its overall pricing strategy.