Technology is developing rapidly, and some developers are already trying to envision games that will be entirely created by artificial intelligence. In a recent interview published in Edge Knowledge, CD Projekt RED co-CEO Michał Nowakowski spoke about what he knows about such cases.
According to him, he spoke with a person who founded a studio and said: “I run [an AI studio]. In a week, I can make 40 prototypes, in two weeks – 5 games that I consider the best will appear, and in another three weeks – I will already be able to release one of them.”
According to Nowakowski, such an approach “might” bring success, but he has doubts that this is the right path. He noted that many games are released every year, and “the battle for attention has become harder than ever”:
Ultimately, whether you can continue to make games largely depends on whether you were successful enough to fund the next project. If you are compact and lean, know how to clearly target your audience and exist through them, then that means you are in a good position.
Michał Nowakowski believes that consoles “are not going anywhere anytime soon,” and also expressed the opinion that one should focus not on development speed, but on finding interesting ideas “with soul”:
The method of content delivery will become secondary to how you create your games. The main difficult question is how to deliver them to the audience. I don't think it will get easier with the increasing number of games released. This will continue to be the most difficult moment, but if you have a fresh idea – with soul and potential – then you have a real chance of success.
Currently, CD Projekt RED is developing a new Cyberpunk, The Witcher 4, and is also working with Fool's Theory studio to prepare an expansion for The Witcher 3: Wild Hunt, which is called Songs of the Past – it is planned for release next year.