Stellar Blade 2 Developers Justify AI Video

The use of AI for promoting Stellar Blade 2: Blood Rain resulted in a wave of criticism for Shift Up. Players criticized the published music video for illogical lyrics, visual artifacts, and blurry images.

Instead of apologizing, studio head Kim Hyung Tae urged the audience to “approach the video with understanding.” According to him, the main character EVIE was created by artists and modelers over more than a year of work, and AI only used the team's ready-made materials.

EVIE, the heroine who became the heart of this video, was created from scratch by our talented artists and modelers over more than a year of hard work. AI did not create her from scratch. It presented this character based on the data, design, and craftsmanship of our team. We would be very grateful if you would appreciate this material, taking this explanation into account.

The statement did not convince part of the community. Earlier, Kim Hyung Tae had already said that he considers AI a necessary tool that helps a small studio compete with large developers from China.