Persona Surpasses Sonic to Become Sega's Top Hit

Persona has for the first time surpassed Sonic in sales among Sega franchises - from April to June 2026, games in the series sold over 1.04 million copies, compared to 980 thousand for the blue hedgehog.

Sega management surely often recalls the acquisition of Atlus in 2013 for approximately $140 million. The Japanese studio has become one of the company's main assets thanks to the popularity of its RPGs.

From April to June 2026, Sega sold over 1.04 million copies of Persona games – this is the best result among all series and studios in the company's catalog, including Sonic. Games about the blue hedgehog sold 980 thousand copies and took second place.

In third place were Ryu Ga Gotoku games, including Like a Dragon and Judgment, with sales exceeding 670 thousand copies.

These are Sega's best results for the first quarter of the current fiscal year. They show how much Persona has grown since the acquisition of Atlus in 2013, especially after the release of Persona 5 in 2016.