The PS5 has already sold over 95 million units, and Sony acknowledges that it is not currently aiming to increase console sales at any cost.
Instead, the company wants to focus on players who are already within the PlayStation ecosystem.
In an interview with the Wall Street Journal, Sony President Hiroki Totoki spoke about the rising cost of components and challenges in the technology industry. According to him, the memory market crisis began at a fortunate time for the PS5.
This is a happy coincidence. We are already in the second half of the console's lifecycle, so we don't need to aggressively sell PS5s right now.
Sony intends to generate more revenue from existing users by developing services and monetizing its audience. Totoki also mentioned 125 million monthly active PlayStation users. This likely referred to all active players, not just PS Plus subscribers.
Sony's strategy is shifting towards subscriptions, digital sales, microtransactions, and services. Analysts note that the current situation is favorable for the PS5, but the PS6 might face serious challenges with high component prices.