Roblox Reveals Content Creator Earnings

Roblox has disclosed content creator earnings: over the past year, the platform paid creators approximately $1.7 billion through the DevEx program.

Roblox paid creators approximately $1.7 billion over the past year, with the top ten most successful creators earning an average of $65.7 million, while the median income was $1500.

The data was presented at the Roblox Developers Conference: payouts through the DevEx program grew by approximately 50% year-over-year. It allows creators to exchange Robux earned in games and other content for real money. Since its launch in 2013, creators have received over $5 billion through DevEx.

In the 12 months leading up to June 30, 2026, the top 10 creators earned an average of $65.7 million, the top 100 earned $10.8 million, and the top 1000 earned $1.4 million. Meanwhile, over 42,000 creators participate in the program, and the median income for the same period was approximately $1500.

Amidst the conference, there was a scandal: during Roblox CEO David Baszucki's speech, a YouTuber who ran onto the stage wearing a T-shirt that read "kids deserve better" was escorted out. The platform continues to face criticism over child safety concerns.