"The Best Anti-Advertisement": Warhammer 40,000: Dark Heresy Trailer Released Without Battles - Owlcat Showed Only Character Dialogues
Those familiar with Owlcat appreciated the promo, while newcomers understood nothing.
Recently, Owlcat Games participated in the IGN Fall Fan Fest 2026 event. The developers released a trailer for the upcoming cRPG Warhammer 40,000: Dark Heresy. However, there's a catch — it's filmed in a specific style that is difficult for people unfamiliar with the studio's work to appreciate.
For almost two minutes, the developers of Warhammer 40,000: Dark Heresy show characters running around locations and simply talking. The only "action" is opening doors and making choices in dialogues; no battles were shown in the trailer.
As a result, the comments under the trailer were filled with messages from long-time fans of Owlcat Games, many of whom were delighted with what they saw, as well as from dissatisfied players — they don't understand how such a trailer could sell a game to anyone and consider it anti-advertising.
What wonderful gameplay. Nothing happens — @Millyhouse705
A minute and a half of clicking "next," "next," "next" — and the dialogue is over... this is a top-tier gameplay trailer — @Reis_Room
The "How to Open Doors" trailer — @hanshaperle6075
This is the most anti-promotional game "trailer" I have ever seen. Why did you upload this boring, outdated alpha footage where you do nothing interesting, just walk around and click on everything? — @lianai.9795
Warhammer 40,000: Dark Heresy is dedicated to the adventures of an Inquisitorial acolyte and his companions. The hero will have to conduct investigations, examine evidence, and character testimonies.
You can add Warhammer 40,000: Dark Heresy to your Steam wishlist by following this link. The Owlcat Games team has not yet announced a precise release date or window for the cRPG.
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