PlayStation Store will start setting personalized prices using AI
Translated with AI from the Russian original.
Sony wants to expand its personalized pricing system in the PlayStation Store. The company is looking for an executive to develop “smart pricing” and personalized offers for players.
Previously, PlayStation users noticed that the same games could cost differently depending on the PSN account. At the same time, active console owners sometimes received less favorable offers than those who play rarely. In this way, Sony is likely trying to encourage less active customers to make purchases.
The company is looking for a senior director of digital game monetization. Their responsibilities include developing the global PlayStation Store strategy, growing digital sales revenue, and implementing a “smart pricing” system. Sony also intends to expand the “targeted offers” program with personalized discounts for specific user groups.
The company plans to make greater use of data, automation, and artificial intelligence to adjust prices and promotions. This could lead to even more tailored offers based on each customer’s behavior. This may result in loyal PlayStation fans paying more for games than less active users.
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