“Tim Sweeney liked this”: Publisher criticized Valve for botched launch — his game has 15 concurrent players with 11,000 wishlists
Translated with AI from the Russian original.
Recently, Valve has come under fire once again. This time, grievances were raised by 2 Left Thumbs, which published the game Wheel Make It from studio tlproductions, released in early November.
In Wheel Make It, two players in a single wheelchair must navigate obstacle courses while grappling with the in-game physics: “Momentum, friction, and collisions dictate where your wheelchair rolls. Perfect balance and precise timing are your only chance of survival.”
The project did not become a major hit: its peak concurrent player count on Steam reached just 15 players. The publisher previously complained that Valve took too long reviewing the game and the original launch plan was disrupted:
Steam assured us that missing our release window due to an avalanche of AI slop games clogging their review queue would not affect standard launch visibility mechanisms. I cannot agree with that… Over 11,000 wishlists — and this is what our release turned into.
2 Left Thumbs believes that Steam algorithms failed to promote their game, causing it to slip past potential players.
Additional attention was drawn to the publisher’s post because of the Epic Games boss. A screenshot of his “like” on the post criticizing Valve went viral in the gaming community.
However, publisher 2 Left Thumbs clarified that their criticism was primarily directed at artificial intelligence:
Tim Sweeney liking this is wildly unexpected and honestly hilarious. I assume he sees it as a dig at Steam, even though all my anger is actually aimed at generative AI.
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