Rockstar Games and Take-Two delayed a full-scale advertising campaign for GTA VI for a long time, but now the marketing machine is running at full throttle. The first promotional materials were spotted across various corners of the globe.
Banners and other advertising structures were discovered in Barcelona, Edinburgh, Vienna, Stockholm, and Budapest. Germany was not left behind either, with ads placed in Berlin and Munich.
Outside Europe, the promotional push is also gaining momentum. Advertisements for Grand Theft Auto VI were noticed in Australia's Melbourne, Brisbane, and Sydney, as well as in Tokyo and Seoul. The materials also appeared in Mexico City and Brazil's São Paulo. The campaign has spanned cities across several continents.
There is still time before the game's release, allowing Rockstar Games and Take-Two to steadily build excitement for the project and release new materials. In the coming weeks, the advertising will likely appear in other countries as well. Soon, the entire world will be talking about two lovers.