The release of Grand Theft Auto VI is approaching, and various analysts are sharing their forecasts regarding sales as well as the shares of publisher Take-Two. As part of market research, surveys are conducted, and recently the results of a survey conducted by Piper Sandler emerged.
Around 9,000 teenagers took part in the survey. According to the presented data, about 7 out of 10 respondents who own a PlayStation 5 (Sony) or Xbox Series X|S (Microsoft) console intend to buy Grand Theft Auto VI. More than half of those surveyed plan to purchase it at launch, while 15% plan to wait several months.
Piper Sandler analyst James Callahan noted the high potential for recurring revenue from GTA Online—many are interested in multiplayer:
About 90% of prospective GTA VI buyers stated that they plan to play the online mode, and 40% plan to make additional in-game purchases. According to the company's estimates, this indicates that in the initial phase, the share of paying users in the online mode will be approximately 44%.
Notably, Rockstar Games has not yet announced a prospective GTA VI Online and is marketing the new installment as a single-player game. However, players and market participants are already confident that a new or improved multiplayer mode will appear in some form.
The release of Grand Theft Auto VI is scheduled for November 19, 2026, on the PlayStation 5 and Xbox Series X|S consoles.